At its flagship “CE Live 2016: Catalyse” at Google HQ in London last week, Creative England officially opened the West Midlands part of the programme.
The £500,000 fund will offer investments of up to £50,000 to companies and is accepting applications now.
Successful projects for the West Midlands Fund will focus on the interaction and sharing of information between patients and carers, new ideas for patients or clinicians in the domains of cardiovascular disease or the safe use of medications.
Priority will be given to projects which address long term conditions, wellness and prevention of illness, advanced diagnostics, genomics and precision medicine and mental health crisis care.
Ideas that may secure funding include: apps that develop a new communication channel between doctor and patient; new methods for data analysis; apps that support innovation in healthier living; or apps that promote patient understanding so they can take ownership of their own care.
Caroline Norbury MBE, CEO Creative England, said: “We’re absolutely delighted to be able to launch the second part of our Interactive Healthcare Fund programme, designed to combine creativity and technology to revolutionise healthcare as we know it.
“Creative businesses can have a huge impact on sectors outside of the creative industries themselves and we hope this fund will give those with some of the most innovative ideas the chance to change people’s lives for the better.”
Applications to the West Midlands Fund will be assessed on a rolling basis and the fund will close on 30 September.
For full guidelines and to apply for the West Midlands Interactive Healthcare Fund, visit www.creativeengland.co.ukbusinessinteractive-healthcare-fund.