The research, carried out by Northumbria University’s Centre for Public Policy, was commissioned to identify the state of commercial, creative and digital industries in the region and what they can expect in the coming year.
Supporting the findings of the recent Tech Nation report, the study revealed that more than two thirds of respondents within the sector had seen increased or considerably increased sales in the preceding year. More than three-quarters expected to grow in the year ahead.
Growth is firmly lending itself to the creation of new jobs, with 59% of respondents indicating that more staff will be needed.
Increased demand from new sales and international trade has resulted in less than half of those surveyed relying on sales rooted in the North East.
However, attracting talent continues to be a major concern for the sector, being the third most frequently cited barrier to growth and development over the next five years.
Jim Mawdsley, CEO of Generator said: “It’s clear as a region we need to put the creative digital sector right up there on our economic narrative or we face being overlooked, both with competition from other cities like Manchester, as well as from growing numbers of international competitors.
“Thankfully we have developed a collaborative approach in the region and along with Tech North, Sunderland Software City and other regional organisations we are harnessing that voice and doing something positive to put the sector on the UK map.”
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