The #FridaySocial: The Oscars, Your Business Story and #FitToLead

The #FridaySocial: The Oscars, Your Business Story and #FitToLead

Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days.

Let us know your thoughts in the comments or via Twitter – @Umpf @amybyard 

The Oscars: Snapchat launches Live Stories feature 

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The 88th annual Academy Awards offered Snapchat the opportunity to launch its Live Stories web player, allowing fans to watch videos out of the app for the first time. The move is the latest step towards making the platform more desktop friendly.

A number of roving reporters covered the event, offering real-time updates from the Snapchat website, including Leonardo DiCaprio accepting his first Oscar, and Morgan Freeman announcing Spotlight as the winner of the Best Picture category.

In related Oscar news, Leonardo DiCaprio’s long-awaited Academy Award win was announced as the most tweeted Oscar moment ever – beating Ellen DeGeneres’ infamous star-studded selfie of 2014. The win clocked up 440,000 tweets per minute, compared with DeGeneres’ 225,000.  


Snapchat catches up with Facebook video views

Snapchat chief executive Evan Spiegel revealed on Monday that the figure for daily video views on the platform is now at 8bn.

The new figures not only mean that Snapchat has caught up with Facebook on its number of daily video views, but also that its viewing numbers have increased dive-fold over a 12 month period, marking an unprecedented level of growth for the platform .

Snapchat emerged as a serious contender in the video space last year, when it revealed its views had tripled to 6bn between May and November 2015.


Facebook partners with Australian Marriage Equality

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In solidarity with Australia’s same-sex marriage ‘yes’ campaign, Facebook has launched a tool which allows users to show their support by overlaying a rainbow banner on their profile picture.

The campaign launched on Tuesday 2 March, to coincide with the LGBT Mardi Gras festival in Sydney.

Last year, Facebook helped users celebrate the legalisation of same-sex marriage in the US with a rainbow filter designed to replicate the colours of the Pride flag. 26 million users adopted the overlay to show their support.


Reebok launches #FitToLead presidential challenge