Meet the MD: Daniel Cawdron of Discourse

Meet the MD: Daniel Cawdron of Discourse

As CEO of Discourse, Daniel Cawdron spends his days helping his clients to grow and become the next big businesses. He caught up with BQ to fill us in on his career so far.

What is it you do?

I am the CEO and creative director of Discourse, my role is to liaise with our clients to help them grow and become the next big businesses in Yorkshire and beyond.


What is it the company does?

We are a local PR company for local businesses. Our main goal is perception management, we create the identity that you want for your business and use that as a cornerstone to develop from.

We work with a variety of companies, from start-ups up to multi-million pound businesses all looking to reach and influence their target audience without breaking the bank,


Give us a brief timeline of your career so far – where did you start, how did you move on?

I’ve always been involved in the media, from working in radio advertising sales to being a marketing manager.

I think every step of my career has been streamlining to be honest, from getting whatever job I could take in the media, then moving towards a more creative side, then eventually running my own agency.


What do you believe makes a great leader?

I think to be a great leader you’ve got to be able to wear a lot of hats.When running a business you have to be an accountant, a salesman, a spokesperson and (very occasionally) judge, jury and executioner. What truly makes someone stand out as great though is passion. Everyone talks about Steve Jobs and his ‘Reality Distortion Field’, how his charisma inspired his staff to do great things. If you’re truly passionate as a leader it’s infectious and you can push the people you work with to new heights.


What has been your biggest challenge in your current position?

The biggest challenge I face, aside from time management, is being able to step back. I’m blessed to have a network of incredibly talented individuals that I work with who are more than capable of taking on the toughest challenges, but delegation has never been my strong point.


How do you alleviate the stress that comes with your job?

Exercising and socialising. Although I often feel that the exercising is more of a way of atoning for too much socialising!

Working in the creative industry it’s important to be on top of your game at all times and I find that being active as much as possible is good for my mind as well as my body.


When you were little, what did you want to be when you grew up?

I hopped from career path to career path growing up, but originally I wanted to be a vet. After that I wanted to be a barrister but felt I’d be better suited in the creative side of the business world. Working towards that goal has put me where I am today.


Any pet hates in the workplace? What do you do about then?

As Public Relations and Marketing consultants we have to work very closely with our clients, and being proactive is essential.

To that end communication is absolutely vital and it is a pet peeve when this communication breaks down.

Even within the workplace, having people who aren’t on the same page can be detrimental in the long run.


Where do you see the company in five years time?

I would love the business to grow and cover a larger area. The business model is quite streamlined so as to pass on savings to our clients, but it would be great to expand and have a network across the county, or further afield.


What advice would you give to an aspiring business leader?

Go where the fear is. Don’t be afraid to push the envelope in your industry, it’s what all the best innovators and disruptors in history have done in the past and if you can get it right it will work for you too.