Virtual careers advisor to boost industry skills

Virtual careers advisor to boost industry skills

A Sunderland Software center business is aiming to help young people leaving education boost skills needed for their chosen careers.

Geek Talent has launched Career Hacker, a technology that uses a range of data sources to create a ‘route-map’ of skills needed to succeed in a host of industries and job roles.

Dominic Murphy, who launched the company in 2014, said that the product aims to offer informed, detailed careers guidance to young people, supporting under-resourced schools, colleges and universities by offering a virtual career advisor.

He said: “Generations of young people have, unfortunately, been given inadequate advice about careers, and in some cases, this has led to severe skills shortages in sectors that are absolutely vital to the economic prosperity of the North East. 

“We really must become smarter, and find scalable solutions to allow every young person to access the best possible standard of advice that enables them to pursue and secure employment in a role that meets the area’s economic priorities and fits with their individual interests and skills set.”

Geek Talent uses insight gained from a range of platforms, including social media sites and job market data, to map out the steps taken by people who have succeeded in their chosen career.

Councillor Paul Watson, leader of Sunderland City Council commented: “To be able to see this product starting to influence the approach educators are taking to careers advice and guidance in Sunderland is fantastic – and we’re pleased to be the first of many places nationally and internationally that I am sure will follow our lead.”