The #FridaySocial: InstaPope, Giphy Studios and Nom

The #FridaySocial: InstaPope, Giphy Studios and Nom

Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days.

Let us know your thoughts in the comments or via Twitter – @Umpf @GrittAlessandra

Instagram to introduce personalised feed

Instagram has announced this week that it’ll be scrapping its current chronological timeline in favour of a Facebook-style personalised feed.

In a blog post, the folks at Instagram stated that the changes would improve user experience by showing the moments ‘we believe you will care about the most’.

The post continued: “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.

If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.”

The changes will be introduced over the coming months. If Twitter’s reaction is anything to go by, the tweaks might not be as welcome as the Instagram team had hoped…