Do good with Brewgooder

Do good with Brewgooder

A new Scottish craft beer brand has been unveiled today to celebrate World Water Day (22 March), which aims to provide clean drinking water to people in developing countries.

Brewgooder, the world’s first craft beer label to donate 100% of its profits to clean water projects, was created by friends Alan Mahon and Josh Littlejohn who came up with the idea over a pint of beer in their local pub.

The brewers’ ‘Clean Water Lager’ has been launched with a campaign to fund the production of the first 200,000 cans on crowd funding platform Indiegogo, and is also available on tap in Brewdog’s UK bars.

Founder Alan Mahon said: “We’re offering beer drinkers the chance to help others by doing what they love most – drinking good beer.

“Today we are beginning a journey to provide one million people with clean drinking water and with our #DrinkBeerGiveWater crowd fund campaign we are asking the public to help us on our mission.”

Brewgooder will donate 100% of its profits to the Brewgooder Foundation, whose trustees are made up of Alan Mahon, Josh Littlejohn, and BrewDog founders James Watt and Martin Dickie, supported by philanthropic partner, The Hunter Foundation.

Brewgooder backers can support the start of the business through a range of options from £5 to £50, as well as by contributing directly to the Brewgooder Foundation.

The campaign will also reach out to independent bars by offering them the chance to be the first to sell Brewgooder with wholesale packages of £1,000. The Brewgooder team plan to introduce a number of additional perks throughout the campaign in the UK, US and Australia.

Alan added: “We’ve come a long way since thinking this up in the pub and we’re thrilled people will be able to become the first Brewgooder drinkers by backing our crowd fund campaign on Indiegogo.

“We hope that when our campaign is successful, drinkers all over the world will be able to find Brewgooder in their local bar, restaurant and supermarket and we can start to make a big impact where it’s needed.”