23 year-old Patrick Clover set up BLACKBX to help companies collate data through WiFi consumption in April last year.
Less than a year on, he has now landed a number of major contracts across the UK and is continuing to grow the company.
Victoria Place manages the retail outlets and shopping centre in Victoria Station and is BLACKBX’s biggest client to date.
Patrick sees this as a breakthrough client, which could see his service rolled out across shopping centres as well as transport terminals.
He said: “Nowadays, we are increasingly seeing people use their tablets and smartphones on their daily commute, so being able to make the often busy, and stressful journeys, that bit easier, is great.
“Seamless log-ins is something other companies aren’t doing. But with BLACKBX once a customer has logged in at a restaurant or shopping centre, when they return, they will still be logged-in.
“It not only saves the customer hassle and time, but also provides the client with reliable and interesting analytics that will increase business intelligence in order to generate revenue.
“Winning contracts like Victoria Station at such an early stage in my company’s life, is just fantastic, and testament to the success of the technology so far.
“Hopefully we see a few more large contracts this year, and continue to make it easier for businesses to provide what the customer wants and boost their own revenue at the same time.”
Victoria Station has since seen the number of people registering their email addresses increase tenfold, giving the company valuable data which it can use to communicate news and updates to customers who want to be kept informed.
Consumer data including gender, age and location of those using the service can be collected, allowing companies to gain insights into their customer base, including demographics and popular times of use.
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