Sansooz looks to stand out in the crowd

Sansooz looks to stand out in the crowd

A budding entrepreneur from Aberdeen is hoping to turn her business idea into a global brand and life saver with her new fashion start-up.

Sooz Charino launched clothing brand Sansooz with the aim of helping the fashion conscious become more safety conscious, without having to compromise on style.

Sansooz manufactures design-led reflective fashionable clothing and accessories for adults and particularly children.

With a background in textiles, Charino knew the idea was feasible but needed to find out the best way to commercially incorporate the high visibility elements into clothing and, at the same time, create a designer collection that would appeal to her market.

Having sought advice from the Business Gateway in Aberdeen and secured funding from the University of Dundee’s Interface in the form of a £5,000 Scottish Funding Council Innovation Voucher, she is now launching a crowdfunding campaign to help grow the business.

Speaking on the decision to launch a crowdfunding campaign, Charino told BQ: “Crowdfunding appealed to me as in a business sense it ticked lots of boxes.  

“Firstly; we will hopefully succeed in raising the ambitious £200,000 target we need to meet manufacturers minimum orders and get our products to volume production.

“Secondly it allows us to continue with safety research and development and add new lines in the future.”

Asked what inspired her to launch Sansooz, she said: “I launched the business after hearing of various deaths and injuries on our roads (when drivers just hadn't seen the victims in the dark; until it was too late).  

“With my background in fashion and textiles; I made it my mission to come up with a fashionable solution. So now our products merge fashion and function and the world can now be safe, seen and stylish. 

“I initially started the business with children in mind, however, the door kept knocking and we soon realised we had a huge demand also from cyclists, runnersjoggers, adult pedestrians etc.

“So we have created our 1st collection with something for everyone: even your pet pooches can be safe, seen & stylish.  We have lots of plans to add new ranges in the future including an equestrian range, a luggage range, a hill-walkers range and more.”

The Sansooz crowdfunding campaign was launched today and hopes to raise £200,000 over the next month.