All Terrain Cycles moves up a gear

All Terrain Cycles moves up a gear

Family-owned Yorkshire business All Terrain Cycles has invested £30,000 into new technology as it gears up for this year’s Tour de Yorkshire.

The company, which is one of the UK’s largest independent cycle retailers, turned over £4.5m last year and is continuing to grow its presence across the region.

Employing 24 staff at its 9,000 sq ft Salts Mill store, the company opened a second megastore showroom at Audby Lane in Wetherby last year.

A year on, it has now invested a further £30,000 in the latest technology to enable its technicians to custom fit bicycles to riders’ specific needs, improving comfort, control and performance as well as minimising injuries, as budding cyclists prepare for a summer of cycling.

Tony Booth, managing director, said: “As riders prepare for a summer of cycling, our new precision bike fit jig is already being put to good use with our trained technicians, many of whom have ridden at a semi-professional level, using their knowledge, combined with the latest technology, to ensure maximum comfort on the bike, so giving better performance.”

Originally established as Riley Brothers Cycles in Crosshills until the move to Salts Mill in 2007, the business was acquired from the Riley family by Mr Booth in 1996 and has grown from a turnover of £45,000 in 1995.

Selling many of the leading brands including Cannondale, Giant and Trek, the two stores stock over 1,000 mountain, road and BMX bikes as well as clothing and accessories. 

Both locations also feature workshops staffed by trained technicians able to carry out repairs and servicing, and to prep the bikes for the showroom and delivery.