The #FridaySocial: Burberry, Facebook live and Instagram milkshakes

The #FridaySocial: Burberry, Facebook live and Instagram milkshakes

Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days.

Let us know your thoughts in the comments or via Twitter – @Umpf  @EllieHallsworth    

 

Burberry’s Snapchat first

Burberry just became the first brand to create a QR-style ‘Snapcode’ on their products to nudge shoppers onto Snapchat Discover. The new feature gives Snapchat users access to exclusive content when they are in stores.

Burberry is using this as a means of promoting their latest men’s fragrance launch, Mr. Burberry. Content created for its Snapchat channel includes a director’s cut of the campaign ad, grooming and tailoring tips and a behind-the-scenes video. This content will disappear after 24 hours and after that, will only be accessible by users scanning the physical ‘Snapcode’. 

3239 Stories

 

This is not Burberry’s first Snapchat exclusive; last year it live-streamed a fashion show to the app, which it claimed delivered 100 million+ impressions.

 

Twitter’s First View

Universal has become the first brand in the UK to launch a campaign using Twitter’s First View, a premium video advert offering.