Tech firm shifts from the Capital to Coventry

Tech firm shifts from the Capital to Coventry

A London tech firm developing location tracking software has relocated to Coventry as it looks to scale and grow the business.

Autologica has relocated from London to the University of Warwick Science Park’s Venture Centre as part of long-term plans to grow its market share.

The firm was setup in 2007 to provide taxi booking and despatch systems, later growing to provide business consultancy and software development services including web and app design.

As part of its ambitious expansion plans to increase its product line and break into the consumer industry, Autologica recognised potential to - for the first time - design and trade tracking devices, and has chosen to relocate to the Venture Centre in Sir Williams Lyon Road.

The move has allowed the firm to save in terms of overhead costs which will now be invested into developing location tracking products, which director Foad Noori said will be used to track vehicles, vulnerable people, pets, assets, and in general any object that may move from one location to another.

“Autologica has been steadily growing for a number of years but in order to really grow our share within the market and ensure we remain at the forefront of locations-based software, we recognised a move outside of the capital would best allow us to do so,” he said.

“Whereas the firm has traditionally largely served businesses and corporate clients, by relocating outside of London we will now be able to develop devices which can be used to track any item or object, which will allow us to serve the wider market including general consumers such as families.” 

Foad added that Science Park’s Venture Centre appealed to the firm due to its central location and links with the University of Warwick.

He said: “The Venture Centre’s central location in the West Midlands means that there are convenient transport links to the airport as well as London, which is key for us as we maintain and enhance our relationships with both existing and prospective clients.

“The centre’s close relationship with the University of Warwick was also an appeal, for as we develop and eventually bring the new products to market we hope to recruit university graduates to the team.”