OBrand Communications, founded by Gatis Gaumigs, Rafal Ciesielczuk and Francesco Vanduynslager, uses Internet of Things (IoT) technology to deliver real-time updates about nearby venues and allow businesses to interact directly with customers through their mobile devices.
Connected via Bluetooth to iBeacon technology designed at the University of Glasgow, OBrand’s location-based mobile app can detect a registered device, triggering it to send community or venue-specific content, such as a restaurant’s menu, straight to the app user.
The technology also gives businesses the opportunity to gather data and, when paired with the iBeacons, build up a customer demographic profile.
Funding has already been secured from Enterprise Campus to develop the mobile platform, and further interest has been sparked within the retail, hospitality and tourism industries.
Gatis Gaumigs, co-founder of OBrand said: “Our product can offer businesses a specialised marketing platform, which will play a large part in the future of smart connectivity.
“It will allow businesses to engage directly with the right customers, at the right time and with the right information.”
OBrand Communications was also recently one of five winners at Scotland’s IoTUK Boost event, organised by Scottish Funding Council-backed CENSIS, The Data Lab, the University of Edinburgh’s Informatics Ventures and IoTUK.
Francesco Vanduynslager, co-founder of OBrand, said: “Winning at IoTUK Boost has given us the encouragement and confidence we needed to progress the business.
“It will take the product to the next stage of its evolution and we are very grateful for the support we have received from it, as well as the University of Glasgow’s Student Business Hatchery.”