Miappi raises £500,000 from the crowd

Miappi raises £500,000 from the crowd

A London tech firm which counts blue chip companies such as Puma, British Airways, Three and Sony as clients has raised over half a million pound from crowdfunding.

Miappi, a software as a service (SaaS) provider, designs, curates, moderates and delivers real time, socially integrated campaigns across multiple platforms.

The software combine feeds from Facebook, Twitter, Instagram, YouTube, Pinterest, Vine, Tumblr, Spotify and SoundCloud, as well as from #hashtag campaigns.

This allows companies to use analytics to reveal who’s looking at their social hub, when, where and on which devices and find out which posts are most popular and how people are interacting.

After launching a campaign on crowdfund website Angels Den earlier this year, the company has since raised £599,476 for a total of 17.13% of the firm’s equity.