Lee Fitzpatrick and Claira Ralphs co-founded BeautAdvisor in Blackburn back in 2014 to provide an easy way to find the top rated and reviewed local businesses in the beauty, health, fitness and well being market.
Similar to TripAdvisor, users can see reviews made by other consumers which will help them to decide upon which service and company to use.
Once they have decided on a particular business, they will then be provided with contact details and a further option to leave reviews of their own or to book an appointment.
Having initially been funded by a £25,000 loan from its directors, the company is now looking to raise a further £150,000 from crowdfunding platform Crowdcube.
If the target is met, the funds will be invested into developing the sales and marketing teams, call centre and customer service teams, and marketing campaigns both online and offline.
A spokesperson for the company said: “We believe businesses will be keen to sign up to BeautAdvisor as it will provide a way to grow their own businesses through an online portal which delivers an increasing level of targeted visitors.
“Through our initial research we found that this global multi-billion pound market place had inconsistent pricing, quality and customer service.
“We also know many consumers that have encountered bad experiences using a business that should have been wonderful according to their pricing and adverts.
“This led to the inception of BeautAdvisors which will grow into a single platform where people can find feedback and reviews from genuine customers.
“We're aiming to solve the problem of individuals experiencing unsatisfactory quality of service at their chosen beauty, health and fitness provider by highlighting those who truly value their customers.”
According to the latest market research from Lucintel, rising consumer incomes and changing lifestyles are driving the global beauty care products industry, which is forecasted to reach around US$265bn by 2017, making it a lucrative industry for investors.
A report released at the Global Wellness Summit in 2014 also analysed 10 wellness sectors showing growth across the board. Highlights included the spa industry increasing from US$60bn to US$94bn during the period 2007 to 2013.
To find out more about the campaign or to invest, click here. Alternatively, view the team's promotional video here:
Alternatively, view the team's promotional video here: