Launched last year by entrepreneur Martha Silcott, Loopeeze is an early-stage company that designs, owns and markets FabLittleBag®.
The bag is designed to give women a simple, practical environmental solution to dispose of primarily tampons but also relevant for sanitary towels and feminine wipes.
The unique design, which has a registered trademark and is fully patented, features a unique loop handle allowing them to be opened and sealed with one hand.
Enhancing its environmental credentials, each bag is made from 35% organic material and is oxo-biodegradable.
Duo UK has been closely involved in the entire journey of the project from initial idea through to finished product and has now become one of the company’s major backers.
The firm created the first prototype for the FabLittleBag® and engineered the machinery to manufacture the unique bag design for mass-market production.
Anthony Brimelow, commercial director at Duo UK, said: “We’re always open minded when it comes to expanding our business offering which is why when Martha approached us we were keen to find out more about her invention.
“In the first five minutes of meeting Martha we were absolutely blown away by her passion, confidence and sheer belief in how this product was going to revolutionise the sanitary industry.
“We thrive on challenges and developing a solution to bring this concept to market with such a driven individual has been an incredible experience.
“Everybody is in agreement that Britain’s Victorian drainage system simply can’t cope with the level of waste that it has to deal with, and we are confident that FabLittleBag® with Martha’s infectious passion for the product, will help to reduce the environmental impact of sanitary product disposal and provide a hygienic alternative option to flushing.”
FabLittleBags® are currently stocked by major UK retailers including WholeFoods, Waitrose and Ocado stores, and has major UK water boards interested in supplying the product as a potential solution to help the increasing drainage crisis in the UK.
Loopeeze is also looking to raise £600,000 through a crowd-funding project with GrowthDeck. This funding will enable investment in marketing, staff and stock to build on the great success to date.