Sunderland Business Partnership Serves up first Breakfast Event

Sunderland Business Partnership Serves up first Breakfast Event

More than 50 businesspeople attended Sunderland Business Partnership’s first breakfast meeting at the Northern Gallery for Contemporary Art yesterday to learn more about Sunderland's bid to become City of Culture 2021.

The meeting also focused on Sunderland College’s plans to bring 2,000 young people to the city centre when it opens its new campus in September.

The event included talks from Sunderland 2021 Bid director Rebecca Ball and Sunderland college principal Ellen Thinnesen.

It also included a tour of the Baldock, Pope, Zahle exhibition at the gallery, located above the City Library in Fawcett Street.

Gary Hutchinson, commercial director at Sunderland AFC and chair of the Sunderland Business Partnership, said the event provided a great opportunity to spread the word about some of the exciting projects getting underway in the city.  

He said: “The breakfast event was a fantastic chance to ensure businesses that are passionate about the city know about some of the key events and projects underway to make this an even better place to live, work, study and enjoy.

“Hosting it at some of the places in the city that are under-utilised and essentially are hidden gems, means that as well as sharing information at the events, we are also shining a light on some of the fantastic assets we have in Sunderland – many of which people who live in Sunderland may not have seen before.”

The breakfast is one of a programme of events organised for members of the Sunderland Business Partnership, which was set up to inject vibrancy into the city by creating a strong business voice that can share ideas and boost the area’s reputation.

The partnership includes influential businesses from in and around Sunderland.

Ellen Thinnesen, who shared her vision for the college’s £29m new city campus, said: “Sunderland’s cityscape is transforming and we’re delighted to be playing a part in that, by bringing what will be a game-changing new building to the centre of Sunderland.  

“It’s fantastic to be able to share our story with a collective of businesspeople who care passionately about the city, and who we can work with to ensure that Sunderland is firmly on the map as an up-and-coming place to be.”

Sunderland Business Partnership encourages the business community to create a sense of interest and excitement about the work going on to make Sunderland a more prosperous place.  

The funding raised by the scheme is used to deliver reputation-building campaigns to increase footfall in the city and help to promote Sunderland through events and marketing activities.