Northstar ventures invested £100,000 from the Finance for Business North East Proof of Concept Fund to allow the firm to put forward its new platform which provides flexible communication solutions to businesses.
Alongside a group video chat function, the platform also offers secure ‘rooms’ for businesses to conduct client meetings, screen sharing options and the ability to collaborate on Word, Excel and PowerPoint documents in real-time.
LyteSpark has utilised newly emerging software, WebRTC, to allow users to customise and brand their video communication interface, as well as integrate it into businesses’ own websites.
Alex Hunte, CEO of LyteSpark, said: “Our belief is that small and medium sized enterprises should have access to the most powerful communications software available. There is a growing trend globally for companies to engage with remote working: taking advantage of these opportunities can transform growing enterprises.
“With our platform, opportunities are no longer restricted by location. The most talented employees can connect from around the globe and work together as if they are in the same office.
“We've built loads of useful features to help our customers communicate with their clients as simply as possible. The possibilities are endless and we are thrilled to start our journey with Northstar.”
James Foster, investment manager at Northstar Ventures, added: “The team at LyteSpark has taken an emerging technology and used it to develop a simple, secure video conferencing platform which solves many of the problems businesses might experience with existing conference call tools.
“The level of detail they have thought about is, for us, what makes LyteSpark stand out.
“Features such as being able to brand each online room means that even the smallest business or start-up can take control of its video meetings; the difference a familiar background can make to the mood of a meeting shouldn’t be underestimated.”