The #FridaySocial: Shakespeare400, Vine and Periscope

The #FridaySocial: Shakespeare400, Vine and Periscope

Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days.


Let us know your thoughts in the comments or via Twitter – @Umpf  @EllieHallsworth


1.    Instagram tests new brand pages


The eagerly-awaited new brand page format for Instagram is now being tested amongst a small number of users. New features include a prominent ‘Contact’ button, which displays an email address and a category listing under the brand title.

The ‘Contact’ button also gives Instagram users the ability to grab directions to a local office. The ‘Location’ tag features a map to find the whereabouts of any Instagram user with a business account.

This is good news for brands using the platform, as they won’t have to waste any bio space on putting their email address into their description (in a non-clickable format).



2.  Twitter & #Shakespeare400

Twitter is putting a modern day twist on Shakespeare for the 400th anniversary – by using its ‘Word by Word’ typewriter to source Tweets in real time in order to replicate the works of Shakespeare.

Working in partnership with the Globe Theatre, the machine is stationed in the foyer of the world-famous Elizabethan playhouse.

Over a period of months, live tweets will be sourced until all Shakespeare’s 37 plays and 154 sonnets have been revealed. The typewrite will stop when it cannot find the next word – at which point, the public will be asked to help out by tweeting it themselves, using the hashtag #TheCompleteTweets.