Innovation Birmingham launches virtual reality app

Innovation Birmingham launches virtual reality app

A new app developed for Innovation Birmingham will allow people to explore Birmingham’s new iCentrum building in virtual reality.

The iCentrumVR app, created by virtual reality specialists Daden Limited, was launched following the opening of the new building in March.

iCentrumVR will be used to market the building’s three main business offerings which  include office suites, event facilities and start-up support as part of the Serendip Smart City Incubator.

Based on the first floor, Serendip co-locates promising start-up businesses with large commercial partners in one of four quarters; Digital Health, Intelligent Mobility, Internet of Things and Barclays Eagle Labs.

David Burden, managing director at Daden, said: “Virtual Reality, particularly when used with devices like Google Cardboard, is now a very cost effective way to give users a real “being there” experience, for little more than a printed brochure.

“We can see significant opportunities within property sales and venue marketing, and this new app for iCentrum hopefully shows the way.”

Cliff Dennett, head of business development at Innovation Birmingham, said: “Having recently accepted our first cohort of start-ups on to the Serendip Smart City Incubator, iCentrum now has a real buzz about it – something we hope to share with prospective clients and start-ups across the region via the iCentrumVR app.

“Working with Daden on the app has been fantastic and we look forward to circulating our branded VR headsets far and wide in the near future to raise awareness of the building’s outstanding facilities and services.”

Providing space for 400 tech jobs at any one time, iCentrum will generate £25 million of GVA per annum to the local economy and is the first building to be completed within Innovation Birmingham’s £35 million development zone.