Meet the MD Allen Creedy of Ethical Partnership

Meet the MD Allen Creedy of Ethical Partnership

Allen Creedy, senior partner or Ethical Partnership, talks to BQ about his career so far and his plans for the future of his company.

Describe your role in no more than 100 words.

Providing strategic direction for our small company, keeping in close touch with our blue chip and key clients, meeting their needs and delivering their planning permissions and permits on time and on budget. Also empowering, inspiring and motivating the staff and freelancers that support us in delivering other clients commissions.

I comment, blog and lobby local and English, Scottish, Welsh and NI ministers in my (honorary) role as Chairman of the Federation of Small Businesses energy environment policy unit for the UK – and now I’m about to do so as branch chairman for the Newcastle North Tyneside and Northumberland branch.


What is it the company does?

We advise companies, communities, charities and public authorities on all aspects of planning. Our focus is always seeking to balance the interest of people and planet with profit and will we walk away from business if it does not fit with our ethical principles. Wherever possible we work with and support the third sector at cost.


Give us a brief timeline of your career so far – where did you start, how did you move on?

1982-2000 Tyne and Wear Council, then Newcastle council, culminating in head of sustainability before moving onto working with the EU and OECD on sustainability policy until 2004 when I set up Ethical partnership

What do you believe makes a great leader?
Insight, ambition, motivation, compassion, dedication, conscientiousness and a great support team


What has been your biggest challenge in your current position?

Balancing a desire to help communities and charities with the commercial imperatives of running and growing our business – there are always more communities and charities that need and want help with planning issues than we can help – getting the balance between right!


How do you alleviate the stress that comes with your job?

Playing real tennis, working on my allotment


When you were little, what did you want to be when you grew up?

What I am doing now!


Any pet hates in the workplace? What do you do about them?

Much of my work is on the train, which is my workplace! Better wifi and phone connection, better and faster connectivity with London, Manchester and Birmingham would be helpful.


Where do you see the company in five years time?

Continuing to challenge our commercial clients with our ethical principles, helping more in the third sector, double the turnover, double the staff, significantly better known in the region.


What advice would you give to an aspiring business leader?

Don’t lose focus, make sure you know your market and your competitors and get the work life balance right!