Tech start-up set to update the events industry

Tech start-up set to update the events industry

Qpal, an Aberdeen-based start-up that has created a technology solution to enhance event experiences for organisers and attendees, is set to carry out its first official pilot this summer.

By designing and developing a web application that enables efficient, smart and cashless payments at events via contactless technology, Qpal aims to reduce queue times, increase event revenues and provide organisers with invaluable data about their customers and sales.

Craig Buchan, founder and managing director of Qpal, said: “This is a hugely exciting time for myself and the growing Qpal team, as our vision is now becoming a reality.

“I’ve been attending live music and sporting events for over 10 years, and have constantly felt frustration over the way operations are handled; long queues, or the inconvenience of carrying cash or buying tokens, can really have a detrimental impact on the very reason you’re there – to enjoy the experience.

“We want to remove this burden for attendees, and simultaneously enable event organisers to excel – they’ll not only improve the experiences of the attendees, but increase revenues due to shorter queue times, and gain access to real-time data about the transactions made.

“The latter will allow them to understand their customers better and continually improve their offering.”

The potential of this technology solution has already been recognised by Elevator UK, a business support organisation and centre of entrepreneurship based in Aberdeen, with Qpal being accepted onto its exclusive Elevator Accelerator Programme in February.

Andy Campbell, accelerator programme manager at Elevator, adds: “Sometimes it can be difficult to spot the entrepreneurs of the great ideas; however with Craig it was very different.

“When Craig applied for a place on Elevator’s Accelerator Programme, it was clear from the outset he had the energy, enthusiasm, passion and determination to succeed.

“He has worked diligently throughout the programme, and has made fantastic progress with his business idea, I am in no doubt Craig and Qpal will be a tremendous success.”

Craig said: “This is only the beginning of the Qpal journey, and we’re on a mission to revolutionise the industry on both sides of the spectrum – for organisers and attendees. We’ve achieved a lot in such a short space of time, and I truly believe we will make an impressive impact in the years to come.”

Qpal is set to be piloted at a beer festival near Edinburgh in early July, with other events lined up for the remainder of the year.