What A Melon raised over £60,000 while taking part in VOOM as Virgin Media Business partnered with Crowdfunder.co.uk to enable pitchers to crowdfund at the same time as gaining votes to pitch to Sir Richard Branson.
In total, businesses taking part in VOOM 2016 raised over £700,000 and a panel of five judges took on the task of deciding which of the pitchers raised the most would win the Crowdfunder Award.
Rob Love, chairman of Crowdfunder, said: “What A Melon is a perfect example of a start up business working with the crowd to launch their product. They are really exciting and we know they are going to go out there and VOOM.
“They pulled out all the stops with an incredible, innovative campaign and they've got great marketing ambitions. Everyone is going to hear a lot about this business."
Olly Bolton, founder of What A Melon, added: “Crowdfunding in #VOOM has been amazing. We’ve raised a lot of money, grown our customer base, boosted awareness and audience engagement. It’s been a massive win, and we are definitely going to crowdfund again.
“This prize is incredible, we’ve opened up even more opportunities through #VOOM than we’d ever imagined, including working with some major brands on product distribution.”
The Crowdfunder Award was judged by a strong panel of crowdfunding, marketing and business experts, including Scott Wilkinson Head of VOOM 2016, Mei Shui, MD of Virgin Start Up and Darren Upson from XERO alongside Maria Clarke, from JC Decaux and Rob Love, Chairman of the UK’s largest crowdfunding platform, Crowdfunder.
Want to hear more about What A Melon? Read their recent feature with BQ here. If you’ve enjoyed this article, click on the link below to sign up for more similar stories in your region.
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