Travel Counsellors 'my TC' app targets growth

Travel Counsellors 'my TC' app targets growth

Travel Counsellors has announced the launch of its first consumer app ‘my TC’ this month, developed to further strengthen its core principles of customer care.

The independent travel company has partnered with mobile app developer Apadmi to develop ‘my TC’. It provides leisure and corporate customers with instant access to travel information, itineraries and travel documents, as well as offering constant contact with the customer’s Travel Counsellor if required, reflective of the company’s focus on making the experience as personalised as possible.

Rob Snelson, IT director at Travel Counsellors, said: “We are very excited about the launch of my TC. Travel Counsellors is synonymous with high levels of personal service and that unique selling point has been encapsulated through a digital medium with the launch of this app.”

‘My TC’ also allows the Travel Counsellor to personalise booking information with imagery, names and trip notes on each part of the journey, as well as giving a countdown of upcoming trips. Customers will also have the ability to share details of their trip via e-mail and social media.

Last month ‘my TC’ was soft launched to 80 Travel Counsellors across the company’s seven global operations, with 350 corporate and leisure customers trailing the app, who provided feedback prior to the app being released this week.

Liverpool-based Travel Counsellor Karen Hogan, who was part of the focus group, commented: “My customers love the new app. I have had feedback that it makes such a difference to them when they’re on the move, as they can get in contact with me at the touch of a button and can access all their documentation wherever they are in the world, even without Wi-Fi.”

Snelson adds; “This is the first phase in an ongoing programme of development for the app, with further features and functionality planned for roll-out over the coming months.”