Augmented reality game Swapbots attracts backing

Augmented reality game Swapbots attracts backing

SwapBots, the augmented reality toy developed by immersive technology agency Draw & Code has won support from the £4m UK Games Fund.

Created in Liverpool and showcased for the first time in Silicon Valley in June, SwapBots bridges the gap between physical and digital play - shifting the nuances of gameplay away from the screen and into the hands of the player.

The UK Games Fund has awarded selected independent developers a share of a £4m fund to help bring their products to market. With 235 applicants for this round alone, the competition was high to be included in this ambitious UK government scheme.

SwapBots co-founder John Keefe comments: “The support of the UK Games Fund will be invaluable to SwapBots from a funding perspective, but most importantly as validation of our unique approach to this emerging space within the gaming market.”

Developed for Apple and Android mobile devices, SwapBots represents a new direction for the toys-to-life market. “For tech such as augmented reality to become a mainstream success it needs to be appealing and accessible, which is what we are aiming for with SwapBots,” says John.

Ed Vaizey said: “The UK’s creative industries are one of our greatest success stories, generating more than £84bn a year for the UK economy. Our fund is helping developers take their ideas from the drawing board and into production.”

Kevin McManus, creative & digital investment manager, said: “Draw and Code is a great example of the fantastic businesses that thrive in Liverpool’s booming creative and digital sector. We’re delighted that the team’s hard work and outstanding originality has been recognised with this tangible vote of confidence.

“Exciting things are happening in the sector and Liverpool’s reputation as a hotspot for creative and digital talent is growing, thanks to the success of innovative businesses like Draw and Code.  The UK Game Fund award will no doubt enable this talented team to further expand and develop and we look forward to seeing what else the future holds for this ambitious team.”

The Draw & Code team are now focused on continued development of SwapBots as they build to a 2017 release.