New era for Yorkshire telecoms sleeping giant

New era for Yorkshire telecoms sleeping giant

This month, Leeds-based telecoms provider Skyrack Telecom, will become Simetric Telecom, in a move that reflects a new era for the business.

A unified telecoms system enables organisations to have the same call handling, call recording and switchboard services on their employees mobile phones as on the handsets as they would at their desks.

Most systems rely on an app on a smart phone, but Simetric’s system works via a SIM card which will work in any unlocked phone which accepts them.                                                              

The renamed company still has Yorkshire technologists John Murray and Gavin Sweet at the helm; both have long and illustrious careers in the tech industry, notably being part of Freeserve, one of the early internet pioneer businesses.

Gavin said: “The rebrand is a great opportunity for Simetric to grow and expand into new markets. We’ve been a bit of a sleeping giant, so the time is right for us to take the business forward and bring our innovative phone services and technologies to a new audience who have yet to realise the benefits of a converged phone system.

“With the launch of the new Simetric brand customers can expect to see new and exciting developments in mobile convergence services. It’s a bold statement to make, but we’re confident our Mobile-X service is the solution to the disconnect between fixed and mobile that businesses are looking for. In the coming months, we’ll be rolling out a host of new services, which will push mobile convergence to new places.”

Simetric, which was formed in 2009, develops telecoms solutions and products, such as its smart Mobile-X network which blends landline and mobile telecoms using a SIM on any unlocked smart phone or standard handset.

Simetric Telecom works on a white label reseller model, where partner businesses, typically IT services, can take their service and re-package and brand as their own.


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