Industry veteran backs Uberated

Industry veteran backs Uberated

Sir Terry Leahy, the former CEO of Tesco, has backed a London tech start-up helping shoppers make faster, smarter decisions on what to buy whilst shopping online.

Have you ever been shopping for a high value purchase, say a new TV or washing machine, and ended up frustrated at how long it takes to work out which one is right for you?

Uberated is looking to combat the problem by combining ratings and reviews from trusted magazines and websites with online product listings.

Launched two years ago by young entrepreneur Luke Peake, an Economics and Management graduate from the  University of Oxford, the company is already disrupting the ecommerce sector and has received backing from some of the industry’s top names, including Sir Terry Leahy.

Sir Leahy said: “I am excited to be involved with Uberated as its innovative and unique proposition has the potential to transform the shopping experience.

“Expert reviews are a vital part of a customer’s purchasing decision. I believe Uberated can become an essential part of the UK and global retail proposition across a whole range of product categories.”

Uberated partners with retailers to simplify the shopping experience for their customers by bringing together expert product reviews and ratings.

It then displays these reviews on the retailer’s online and mobile sites and product pages, enabling shoppers to quickly decide the right products for their exact requirements and budget.

Successful initial pilots Uberated has conducted with retailers have shown providing shoppers with instant access to trusted and high quality expert reviews can increase sales by more than 5%.

As part of its’ new service, Uberated also lets shoppers discover trusted expert recommendations - for example, the best TV’s for watching sport under £400, or the best Hi-Fi system for sound for any budget – to simplify their decision making process.

Peake added: “Uberated has demonstrated that providing important expert views from completely trustworthy sources is a real win-win for retailers and their customers.

“Sir Terry Leahy’s backing is a great endorsement of our business and our plans to rapidly roll-out our proven solution with our market leading retail and publishing partners."

Launched two years ago, Uberated now employs three people at its Central London office on Paul Street.


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