Growth Hub helps iGeolise reach its potential

Growth Hub helps iGeolise reach its potential

When Charlie Davies was stuck in a morning traffic jam on the M27 he pondered the difference between the time that was passing and the miles that weren’t. Six months later, Charlie and his friend Peter Lilley founded iGeolise, a location-based software that tracks minutes, not miles after noticing a gap in the market for a travel time facility.

Peter and Charlie began their venture above a garage in Surrey with the aim of improving how location-based data was searched.

The company, which now has 14 employees (growing to 20 by the end of this year), began building the technology that could search maps for local content by time travelled, based on the idea that location-based decision-making can be more efficient, more relevant and more human.

Now, the iGeolise team is revolutionising the way we search online by turning distance into time and has plans to expand the business rapidly.

The product is already live in eight countries and boasts a host of national users including Zoopla, Countrywide, and Jobsite, with many more countries launching in the coming months.

Peter said: “We’re fortunate enough to be a profitable company and we weren’t looking for funding advice but with plans to expand the business we needed to get in front of the right people, with the right message, at the right time.

“We were introduced to Mark Selby, an Enterprise M3 Growth Champion, by Mark Pearson of Surrey County Council, who is an old friend. He thought Mark would not only be interested in what we were doing but would have lots of contacts and experience to offer – he was right.”

Mark Selby brings to the venture a wealth of experience after spending many years working in the technology, media and telecoms sectors. A visiting professor at the University of Surrey, home of the 5G Innovation Centre (Europe’s largest academic communications research institute), he has held senior roles at Nokia, IMG, DEC and Xerox, influencing and shaping many technology and business innovations. 

Mark said: “I’m truly impressed by the achievements of Peter and Charlie. They’ve created solutions that address genuine business and consumer needs. iGeolise brings rapid value, convenience and relevance to search, marketing and analysis. It’s no wonder that major retail, property, media and hospitality companies are racing to use this technology. The results are outstanding.”

After working with Peter and Charlie, reviewing and prioritising the company’s strategy, Mark has helped iGeolise make several useful connections to potential clients, which has resulted in new projects coming on board.

Peter added: “Mark has been great at opening specific doors for us.  He has a good network of contacts which differs from my own, and he’s been very generous in opening this book of contacts for us to tap into.”

“Our experience of the Growth Hub has been very professional and useful.”

Pull quote: “Mark has been great at opening specific doors for us.  He’s got a good network of contacts which differs from my own, and he’s been very generous in opening this book of contacts for us to tap into.”