Investment helps Ruler Analytics continue fast-paced growth

Investment helps Ruler Analytics continue fast-paced growth

Ruler Analytics, the visitor level marketing analytics and call tracking provider, has secured a six-figure investment following a successful start to the year.

The Liverpool-based company has already seen 500% growth in the last six months resulting in a significant equity boost from AXM Venture Capita, leaving the firm with ambitious plans to triple in size within two years.

Ruler Analytics is a website analytics product that provides call tracking and lead tracking to show the exact keyword, source and journey of each inbound telephone call and website enquiry.

It was designed and built by lead generation and digital marketing experts that had used Google Analytics and other tracking products for years, but found that they either did not provide the granular level of detail and accuracy that was required to manage campaigns properly or that the cost of using such products was prohibitive.

Ruler will use the funding to support its extremely strong pipeline of new business by expanding its team in the North West, and support further product development. 

Daniel Reilly, managing director of Ruler Analytics, said: “We are delighted to receive the ongoing support from AXM following our growth in the first six months of 2016. The follow on funding is another significant six-figure investment that will help us to stay on trajectory for consistent high growth and turnover in our first complete financial year of over £1million.

Rupert Wingate-Saul, investment director at AXM Venture Capital, added: “The Ruler team has a strong track record of delivering value for their clients. When looking for investments we like to find solutions that will become part of their clients' daily workflow. We believe the Ruler Analytics platform will achieve this goal.”

Ruler Analytics was founded in 2012 Ian Leadbetter and business partner, Daniel Reilly. In December 2015 the business received venture capital from the North-West Fund European Investment Bank.