John Lewis Partnership accelerates the Eureka Initiative

John Lewis Partnership accelerates the Eureka Initiative

The John Lewis Partnership has joined forces with TrueStart to find and fund the products, services and technologies which will define how we live in the future.

TrueStart, Europe’s only independent retail and consumer accelerator and investment fund, will partner on the Eureka Initiative, enabling startups within TrueStart’s own accelerator programme, The Collection, to gain exposure to the Partnership’s market-leading retail capabilities, with the aim of bringing the best ideas to commercial reality. 

It will build on the spirit of experimentation upon which the John Lewis Partnership was founded and nurture never-seen-before products and services - from the drawing board to customers via the shop floor and website.

One startup that will benefit from the initiative is Photospire a technology platform that enables retailers and brands to create real-time, personalised video content for its customers. The firm is in discussions with the John Lewis Partnership about activation activities that target the brand’s customers with tailored product recommendation videos.

Tom Athron, group development director at the John Lewis Partnership, said: “The John Lewis Partnership began life as a brave entrepreneurial experiment. By collaborating with TrueStart we will be supporting the future growth of our company by partnering with like-minded entrepreneurs and fast tracking their ideas. I firmly believe that all businesses focused on growth in a rapidly changing world will need a few eureka moments to thrive.”

Matt Truman, CEO at True Capital, said: “TrueStart looks to work with genuinely disruptive businesses that have the potential to inform real change in the retail sector. I am delighted to welcome the John Lewis Partnership on board as our latest strategic partner. By joining forces we can lean on our joint expertise to ensure that the retail industry keeps innovation at its core, transforming the fashion, home and technology sectors in these rapidly changing times.”

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