Chris Shore from Weaverham was frustrated with the limitations of armbands and other buoyancy aids while teaching young people how to swim.
So the 28-year-old used his knowledge and experience to design his own flotation device, and AquaPlane was created.
"I just had to design this product as nothing was giving my students the support they needed,” said Chris, who runs Cheshire-based Shore Swim club.
“There are many issues with swimming aids; I wanted to take away these barriers to children learning.
AquaPlane is a unique three-in-one swimming aid covering all the main stages of swimming development which starts out as a back float.
Commonwealth Games gold medallist and Olympian Chris Cook has endorsed AquaPlane and uses them at his own swim school.
"Our swimmers love the freedom the AquaPlane gives them in the water,” he said.
“It works wonders for their technique."
Former British swimmer and Commonwealth Games finalist Dan Coombs also backs the device.
"I use AquaPlane to help children increase confidence and adopt the correct body position when learning to swim," said Dan.
The product is also already used by other swim schools across the UK including Puddle Ducks, which teaches more than 20,000 children.
Chris is delighted with the response he has received, “but above all I am thrilled when I see the confidence this gives children in the water and how quickly they progress when they learn with AquaPlane,” he added.