Egham-headquartered Frog Bikes is reshoring the manufacture of its children’s bicycles back to the UK with the opening of a new factory in Wales.
Frog Bikes has opened a new factory in South Wales after receiving £1.7m in funding from HSBC and support from the Welsh Government.
The 120,000 sq ft site in Pontypool is the company’s first manufacturing facility in the UK and will lead to the creation of up to 50 new jobs over the next few years.
Jerry Lawson, co-founder of Frog Bikes, said: “We are absolutely delighted to celebrate the factory opening.
“It will enable us to be more responsive to the market, have more control over quality, introduce innovations faster, reduce our environmental footprint, and create jobs to benefit the local economy.
“There were times during 2015 when we couldn’t keep up with demand, and customers were left disappointed. We recognised that the time had come to re-shore our production model.”
Economy cabinet secretary Ken Skates added: “I am delighted Frog Bikes - a highly innovative and specialist business - chose to locate its first manufacturing facility in Wales.
“The company is a very welcome addition to our advanced materials and manufacturing sector and I am pleased Welsh Government support will help create a significant number of new jobs. I wish the company every success in the future as it grows the business in Wales.”
Frog Bikes is the brainchild of husband and wife, Jerry and Shelley Lawson. When they started to teach their own children to cycle, they felt that most kids’ bikes in the market were heavy and poorly designed.
Working in conjunction with Brunel University sports scientists and Team GB Olympic bike designer Dimitris Katsanis, Frog Bikes was founded in 2012 and has since grown into a leading player in the sector.
Its range of bikes can now be bought through 900 independent bike stores throughout UK and 30 countries overseas.