Simon Jersey lights up the Olympics

Simon Jersey lights up the Olympics

The team at Accrington uniform provider Simon Jersey had every reason to celebrate Great Britain’s most successful ever medal haul at the Rio Olympics as their custom designed shoes lit up the stage of the closing ceremony.

As the official uniform supplier to Team GB at the Rio Games, Simon Jersey created the full outfit that athletes wore in the parade on Sunday night.

This included the red, white and blue illuminated shoes which took the internet and social media by storm during the event.

Simon Jersey has now decided to sell a limited amount of the shoes for fans who want to celebrate along with the team.

A spokesman for Simon Jersey said: “It was a proud moment for us to see Team GB in the parade and the reaction to the shoes has been incredible.

“They’ve really captured the spirit of the Rio 2016 Games and were a great way to help the athletes celebrate their success.

“Demand has been so strong that we had to let people join in with the celebrations by having their own pair.”

Athletes danced their way into the stadium wearing the shoes before later waving them in the air in the dark during the Ceremony at the Maracana Stadium.

All athletes also had a white jacket, featuring a lion’s head design made up of 45,766 individual stiches.

Bill Sweeney, British Olympic Association CEO added: “The welcome that we had from the people of Rio has been fantastic, as we knew it would be.

“Therefore it’s very fitting that Simon Jersey made an outfit with a dedicated nod to one of the most symbolic things about Rio, known throughout the world, its carnival.

“The outfits, and especially the shoes, provided an exciting and colourful end to what has been a magnificent Olympic Games.”

Since the ceremony traffic to the Simon Jersey website has increased by around 400% with people desperate to get their hands on a pair and there have been visitors from 114 countries worldwide.