New Order is a hit for Moorehouse's

New Order is a hit for Moorehouse's

Lancashire independent brewer Moorhouse’s is joining forces with iconic Manchester band New Order to create a new beer.

Named after the 2015 single ‘Stray Dog’, the beer is a 4.2% ABV golden premium ale, with hints of citrus fruit and lychee.

The beer will be available in cask across free trade nationwide, with a 500ml bottled variant to follow later in the year.

Moorhouse’s sales director Mark Boardman said: “Stray Dog is a terrific addition to Moorhouse’s award winning portfolio and a significant brand milestone to follow up our successful 150th anniversary last year.

“We expect it to play well in cask with our own loyal followers, New Order fans, and in today’s fast moving craft ale marketplace, which increasingly appeals to a younger audience.

“This exciting collaboration with New Order and Renegade reflects our real determination to develop business with creative initiatives, and meet the growing demand for quality, interesting ales with real provenance.”

New Order commented : “It’s been a pleasure to work with Moorhouse’s of Burnley on our first foray into the brewing business.

"Even more so that they’re celebrating their 150th anniversary, and have such a rich heritage in the North West.” 

Stray Dog will be available exclusively in Mitchells & Butlers pubs, including Nicholson’s from August Bank Holiday weekend, ahead of nationwide release from mid-September. 

The beer will officially be launched at a special event at Mitchell’s & Butler’s The Sawyer’s Arms Nicholson’s site in Manchester on Sunday 28 August.

 

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