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Describe your business in no more than 100 words
Our company, VST Enterprises, is the brains behind the unique symbol identifier, VCode, which serves as a revolutionary alternative to the traditional bar or QR code linking to its own closed loop system the VPlatform.
In just three short years, we’ve proven ourselves as a business to watch, having secured millions in funding, the backing of major blue chip companies and achieving multiple award successes.
What prompted you to enter the Innovation Showcase competition? Describe the innovation that you’ve entered the showcase with.
We saw this as a major technology stage in the North West for a start-up like ours to educate the general public and businesses alike about our innovation. If we reached the finals, it seemed like a great platform to get people talking about VCode and its endless applications and functionality.
Together, Louis-James Davis, CEO, and Andy Giblin, CTO, have designed, developed and built VCode.
VCode allows users to gain any form of information instantaneously and on the move. By downloading the app to any smart device, all users need to do is scan a secure VCode of choice to be directed to a company’s website or bespoke information portal.
With 2.2 quintillion secure variations that can be demographically bespoke, recycled and reused, VCode is set to transform online sales, offer unrivalled fraud protection and increase the traceability of products, thus battling to eliminate mainstream counterfeiting worldwide.
How would you describe that to a novice?
VCode is a next generation symbol technology which can be read by scanning, developed and designed to make the lives of users more efficient.
One of the biggest applications for the VCode is in the tracking and traceability of products worldwide. By scanning a VCode on a handbag or pair of trainers, for example, manufacturers and buyers can determine the journey of the product, where it was made, when it was bought and ultimately, if it is a genuine item.
To use VCode, all a person needs to do is download the VCode app to their smart device and scan a secure code to be directed to whatever website or information portal has been assigned to that particular code.
What are the biggest challenges you face?
The biggest challenge for myself and the company is determining whether or not the market/public is ready VCode!
Some of the previous projects myself and Andy innovated in previous ventures and proposed to companies in 2010/11 are only just being released and adopted by the market.
What are your biggest professional achievements to date?
Coming up with and delivering the concept of VCode – we feel that designing and delivering something that we consider to be at the forefront of technology is the best thing we’ve done so far.
How do you feel about presenting to potentially hundreds of people at Venturefest Manchester?
We’re very excited at the prospect of presenting to hundreds of people. A lot of the work we do as a technology specialist is educating mass audiences about VCode and its capabilities, and we’ve presented at numerous conferences and events all over the world – it’s always a real buzz!
What would winning the Innovation Showcase mean to your business?
Winning the showcase would be a fantastic achievement for the whole team at VST Enterprises, who has helped us to get to this point in such a short space of time. We’re always thrilled to be recognised by our Manchester and North West peers, and we’re excited at the prospects that will arise should we win this award.
Where do you see your company in five years time?
Our five-year plan for the business is to target 20 key ports across mainland Europe and provide the VCode / VPlatform technology to protect all items that are imported from counterfeiting and theft. 20 ports will see the company make £3bn in turnover each year, and there are 8,250 ports all over the world that export to the UK – so this must remain a key focus for the team.
The product will provide end-to-end traceability under new EU legislation – something no other technology can offer.
What advice would you give to aspiring innovators?
I’m a firm believer in following your passion. Being an inventor is a way of life, so look for inspiration in the ordinary and extraordinary – you never know where it might lead you.