Consisting of five strategic communication specialists - Karol Marketing Group, Freshfield, purplefish, Spring, and Plinkfizz – the new network covers the North East, North West, Midlands, South East and South West of the UK, providing clients with a unique combination of national reach and regional expertise.
The Hyperlocal Everywhere Network aims to a bring local and regional dimension to national marketing campaigns across digital, public relations, social media, events and design and branding. The network will allow clients of Freshfield – based in Preston – and Karol Marketing – based in Newcastle - to access marketing support for campaigns across the UK.
The network offers marketing with direct access to regions, to get to the heart of a specific geographic or demographic community.
Designed as a platform for marketing communications and specialising in immersive community engagement, the network will enable brands, organisations and governing bodies to get closer to the people they want to target.
Stefan Lepkowski, MD of Karol Marketing, said: "Organisations who want to communicate national messages at a local level will find this initiative gives them a unique and compelling proposition. Whilst many agencies, especially the big London outfits say they are able to execute national campaigns successfully at a local level, this normally relies on them attempting to reach journalists they don’t know whilst having limited understanding of regional agendas, or co-operating with freelancers on a stripped-down budget who are simply not geared up with the necessary resources.
"By using award-winning, owner-managed local agencies with local knowledge and a vested interest in their region, clients can be assured of commercially competitive campaigns with high-impact national and regional results."