Describe your business in no more than 100 words
Coatsink is a game/software development studio based in Sunderland and a key player in VR, currently developing multiple projects with Facebook, Sony and other major partners. We are based in the heart of Sunderland, and have 40 talented team members working across PC, PS4, Xbox One, Nintendo and Mobile platforms.
What prompted you to enter the innovation showcase?
We were invited to exhibit in the showcase.
Describe the innovation that you’ve entered the showcase with. (This can be taken from your showcase application)
We will be exhibiting recent Oculus/Samsung Gear VR release Esper 2 at the event. It’s a first-person puzzle game set in an alternate 1970s where people have begun to develop telekinetic powers. It was designed and built from the ground up for VR platforms.
How would you describe that innovation to your grandparents?
A fully immersive virtual world. You’re transported to another place!
What are the best and worst parts of trying to be innovative in your business?
Best parts: It’s incredibly fun and invigorating.
Worst parts: Paying for it.
What are the biggest challenges you face?
Talent acquisition is a little bit tricky for niche roles in the business, but otherwise our biggest challenges are around managing the growth the company has experienced.
Where do you get support and advice to help you run your business?
The games industry is an extraordinarily supportive community, and when we were starting up we received a lot of support from Teesside University.
What would being chosen for the innovation showcase mean to you?
It’s always nice to be asked to exhibit in showcases like this.
Where do you see your company in five years’ time?
Hopefully continuing to grow and create innovative and enjoyable games/experiences.
What would you tell businesses who are hoping to be more innovative?
It’s definitely worth your time. Even if you don’t see an immediate return on your investment, making the effort to innovate will help you stand out in the long run.