Describe your business in no more than 100 words
As a leading independent laboratory based solution provider, Geneius supplies quality services across the UK, Europe and worldwide. Using our bespoke DNA analysis we are the UK market leaders in investigative microbiology, meaning we are extensively used across the food and beverage sectors.
As a rapidly growing business a significant proportion of our client base also belong to the pharma/healthcare and Industrial sectors. We are a continuously expanding and flourishing company of scientific excellence, market leading innovation, customer service, technical capability, professionalism and pioneering work. A solution driven spirit inspires a work ethic capable of the highest quality services.
What prompted you to enter the innovation showcase?
Showcasing our business will give Geneius the opportunity to show our specialist investigative services, offering differentiation and unique solutions in the testing market.
As the market leaders in Investigative Microbiology we have an opportunity here to create a network of like-minded similar businesses in the North East and produce a Northern Network of business leaders. We are suppliers to leading Blue Chip companies but also within our local region, as a business originally born from Newcastle University we are proud of our Northern roots.
Describe the innovation that you’ve entered the showcase with.
Our bespoke DNA based and UKAS accredited investigative technology, having gained a reputation as the most precise, fastest and cost effective method of bacterial detection available.
How would you describe that innovation to your grandparents?
As having the ability to test a food product they consume and be able to test it down to its DNA level and investigate what could have made them ill in a contaminated product. We could track the source of DNA through the manufacturing process/raw ingredients and locate where, what and why contamination occurred.
What are the best and worst parts of trying to be innovative in your business?
As market leaders in our field the company philosophy and growth pattern is driven through our reputation as a cutting edge testing provider. Therefore we are constantly in discussion and development with our customer base regarding new technology and additional requirements which keep us at the forefront of innovation in our industry.
As the business is still in a significant growth phase the biggest challenge remains the amount of time required to dedicate to innovation and also ensuring that the business cases associated with future innovation remains sound.
What are the biggest challenges you face?
A main challenge Geneius faces is the expensive cost of the required scientific equipment and high calibre technical resources. We also find the growth of the business limits the time in focusing key people on the next steps of the business.
Where do you get support and advice to help you run your business?
We are members of various technical bodies and business support organisations such as the NECC.
What would being chosen for the innovation showcase mean to you?
It provides the opportunity to show local businesses what Geneius are about, where we are going and what we have achieved. To share and discuss common issues and generally promote ourselves as a North East success story.
Where do you see your company in five years’ time?
We will continue to grow as we diversify and differentiate in the analytical testing sector. Our specialist testing portfolio will widen and specialise.
What would you tell businesses who are hoping to be more innovative?
Find the right partner to support and back your ideas.
Make sure that you have a solid business plan based on return of investment and not just top line sales. Remember that poor cash flow kills great innovation.
If you think your idea is innovative, make sure it is, and not just a ‘me too’ product.