Summing up success

Summing up success

The entrepreneurial duo behind edtech start-up DoodleMaths are summing up success after presenting their business to royalty.

SETsquared start-up DoodleMaths, a successful numeracy learning system for children, showcased its unique tech business at a high-profile Royal event last week.

The business founded by entrepreneurs Nicola Chilman and Tom Minor caught the eye of The Queen and the Duke of York at the Pitch@Palace 6.0 event held at St James’s Palace.

The duo told the Queen and the Duke all about their tablet-based maths aid, which has now gone global.

“The Queen was very interested in how the system works and how it helps children who are struggling with maths,” said Tom.

“It was a great honour for Nicola and I to meet her and also Prince Andrew, who had several conversations with Nicola. He was incredibly encouraging and supportive of all the start-ups.”

Pitch@Palace was established by the Duke of York three years ago and offers budding entrepreneurs an exceptional opportunity to promote their start-up businesses.

Held on Wednesday 2 November, the event saw 12 start-up companies compete to sell their business to an audience of investors, corporates and decision-makers.

Nicola presented the pitch for DoodleMaths, which is based at SETsquared’s University of Bath Innovation Centre, and was delighted that the company clinched third and a place on the winners’ podium.

Nicola, who co-founded DoodleMaths with Tom in 2012, said: “It was very thrilling to take part in Pitch@Palace event, with some of Britain’s most innovative entrepreneurs taking part. 

“We are very proud of DoodleMaths, which aims to raise standards in numeracy by providing all children with an engaging and affordable learning tool that is tailored to their specific needs. 

“In the next year, we intend to reach 10% of UK primary schools and engage teachers and parents in the maths learning journey of every child.

“We continue to receive tremendous support from SETsquared who provide mentoring, investment showcases and are on hand whenever we need guidance.”

DoodleMaths has been a SETsquared start-up member since 2014 and recently won a major distribution deal with a Chinese educational publisher.

Following the company’s success at Pitch@Palace, Nicola and Tom are hoping for an introduction to Justine Greening, Secretary of State for Education. 


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