Matalan has rolled out the DPD Pickup service to all its 222 stores nationwide.
DPD, which has its UK headquarters in Oldbury, launched the DPD Pickup scheme in June 2015 with the aim of transforming the delivery process and improving customer service.
DPD Pickup is one of the ‘in-flight' options available in DPD's text and email service, which are sent ahead of a scheduled home delivery. It allows customers to divert their delivery to a DPD Pickup point for collection at a time that suits them if they aren’t going to be home.
Shane Quigley, Matalan's chief customer officer said: "Making life easier for families is at the heart of everything we do and we continue to work tirelessly to introduce new initiatives that do just this. We're excited to roll out our partnership with DPD in time for the busy Christmas period for customers."
DPD confirmed that it expects its current DPD Pickup network of 2,500 shops to increase to more than 2,800 by Christmas, with more outlets coming online in the New Year.
DPD's CEO Dwain McDonald added: "Matalan is a great family favourite and a fantastic brand. I'm absolutely delighted to be partnering with them.
“Our aim is to create a completely different type of parcel shop experience with big branded stores, in convenient locations, with free parking.
“It isn't just about genuinely differentiating ourselves from other carriers. Matalan stores offer a really secure environment for our parcels and a great experience for our customers. Our data shows us that this is the type of experience parcel recipients will choose over and over again.
"If our customers aren't at home they get to choose how their parcel is delivered from a fantastic range of ‘in-flight' options, via their smartphone or the Your DPD app. I want them to look at DPD Pickup as an option, see the type of stores we can re-route their parcel too and think "wow, that's perfect", because they are accessible, safe environments provided by known brands."