Describe your business in no more than 100 words?
Mayhems is an independent liquid cooling innovator for the electronics market. All our products are invented, designed and managed from start to finish, utilising only the best UK base materials available, and all done in-house. This means we have complete control over the quality and choice available. Research and development are all done within the company and nothing is released until it has gone through an extensive test, sometimes over long periods of time.
We try very hard to obtain is our customer satisfaction and have achieved this though Facebook and our website.
Which particular products and/or services make your business innovative?
All our coolants and radiators from our base products through to our high end nano coolants and SFX coolants have changed the market for ever. Not only have we left the competition in our wake, we move so fast no one can keep up with us. We are constantly innovating and moving forwards, we learn fast from past mistakes and do not replicate them. We do not waste time or effort on anything that does not directly impact on what we do.
What proportion of your service offer comprises new (under 3 years old) products, materials, technologies etc?
Approximately 90% of our products are new or improved or created from the ground up in our small business unit. We have created new way to make our Nano coolants cheaper and more profitable
To what extent have the innovations enhanced the sales of your other products/services or led to future opportunities?
Innovations are what our company thrive on and what we need to keep ahead of the competition. If we do not keep moving forwards we will quickly become stagnant and our sales will drop off. We have to keep improving and reinventing the wheel to keep consumer interest, especially in our fast paced market where a single 24 hours can ruin our company. Because we are so involved in high end technology and innovation, we get many blue-chip companies coming direct to us for help with in the cooling industry such as Intel, Gigabyte, EKWB, Dell and they are always watching us as we progress.
What new skills have been acquired by (and retained within) your company as a result of the innovations?
We have learnt new ways to formulate and manufacture nano coolants, we also have learnt how to navigate sales worldwide and how to 'jump through hoops' when sending chemicals around the world. We also have learnt all about REACH compliance and also many other hidden factors in running a small business. One thing we have learnt is the fact because we’ve kept small we have the ability to out manoeuvre and get products to consumers faster than larger companies.
How do you innovate in the way you run your business?
At Mayhems we do everything ourselves from the ground up. We do not rely on external agencies to do what we can do ourselves and this keeps the costs low and the knowledge within our company. By pushing boundaries and learning new skills we can outpace many other companies and also create new ways of doing things.
What are your biggest professional achievements to date?
The company was started on £5 over 5 years ago and we have gone from a SBS to a limited company in that time. Our turnover last year was in excess of £300,000. I think just running the company is the biggest achievement, when all the odds were stacked up against us. My proudest achievement is the fact we are starting to employ workers and give back. Sometimes the simplest of goals are the most rewarding.
Where do you see your company in five years time?
We’ve been growing over the last few years and are now the world leader in our sector of the market. In 5 years’ time I would hope to be even bigger and employ more people to branch out further in this market. I hope to expand our products into new emerging markets such as Solar power and Battery cooling for vehicles.
What advice would you give to aspiring innovators?
The best advice I could offer for a new business start-up is save every penny for the business and make sure there is enough funds to run your business for a few months without taking out loans and getting into debt. It is hard to get funding in this country at the moment and if you can self-finance from your profits it will be well worth it in the future. Keep an eye out for opportunities wherever they come from and when buying products always think big. Do not be afarid to ask for help as there are many aspects to running a business that you will not know about until it’s very late in the game. Above all, think positive.