Tees Valley Twenty: Wireless Economics

Tees Valley Twenty: Wireless Economics

The Innovate Tees Valley Festival has been launched in a bid to connect businesses with the networks they need to innovate and continue growing. Wireless Economics is one of the businesses showcasing at the event. Director Kevin Lawless caught up with BQ to tell us more.

Describe your business in no more than 100 words

we, is an independent marketing partnership house that transforms businesses for the digital age. We help companies embrace the creative and technological changes revolutionising all aspects of their business.

Our product expertise across marketing automation, media asset management and sales delivery enables our clients to get fit for the future, no matter where we join them on their journey.

To do this requires a unique culture capable of supporting diverse talent and global clients allowing us to take ideas from feasibility to fruition as quickly and effectively as possible.

Great work also demands more than making things look good. We use meaningful insight that comes from understanding people. Simply put, we support clients to change the way they communicate, collaborate and operate.

Which particular products and/or services make your business innovative?

Looking at our fastest growing products over the past year the answer to that is both Gravity; an enterprise grade media asset management system, and weMAP; a powerful and affordable marketing automation platform for everyone.

Both share the same compelling traits of being able to flex around client needs to provide instant measurable returns. we provide the innovation layer, beyond the technology, this is the most crucial element as it means clients actually buy what they need and use it, or as we like to term this; the technology doesn't matter, usability does.

That's innovation!

What proportion of your service offer comprises new (under 3 years old) products, materials, technologies etc?

Interesting, short answer is everything! However, part of the innovation layer mentioned earlier is understanding the new opportunities for fully developed products/technology.

Our core value is taking such products into new markets or distribution.

In the case of Gravity we’ve taken the worlds leading broadcast and music industry solution and transformed it into a viable enterprise offer with features and benefits that leave the media asset management space way behind.

In the case of weMAP, the challenge was to create a whole new method of channel-to market with B2B distribution. This has resulted in a powerful proposition for start-up’s and SME’s that was previously only attainable for large or corporate level companies.


To what extent have the innovations enhanced the sales of your other products/ services or led to future opportunities?

Most commonly we are asked to help clients understand the feasibility of introducing such technology into their business. Here we focus on people, never the technology. This can be hands on at the ground level working with individuals across different markets and cultures through to projects of a more transformational nature, Ultimately we are reporting back to the board on what success looks like, how to get there and the ROI measures.

What new skills have been acquired by (and retained within) your company as a result of the innovations?

Ha! for us it’s the power of out network, that is how we remain competitive and flexible at the same time. Our key skill then, is to always recognise the power of other people who work in our products and service offers. Let them get on with it, support them yes, but let them do what they are great at.

That skill has built us the greatest network of people out there and we love working (and then playing hard) with them all.

How do you innovate in the way you run your business?

We always put ourselves to task on a new service or product first, never a client. This literally forces us to unlearn and relearn everything. The unique insights that brings into subsequent client scenarios make for much shorter cycle times, and fun.

What are your biggest professional achievements to date?

The enduring relationships we have with clients all over the world. It provides the greatest sense of achievement to have a client come back again and again.

Those would not be possible without achieving such a lasting talent pool, our achievement here is that from day 1 we’ve based this on trust and respect and nothing has changed.

Where do you see your company in five years time?

Musing over the options of a trade sale or floatation, having created the most dynamic B2B community in the world. You did ask!


Wireless Economics will be showcasing its innovations at the Innovate Tees Valley festival in Middlesbrough on December 8. Tickets for the event are available free of charge - book your place now at http://innovatefestival.tv/