Wales' brightest needed for active ageing challenge

Wales' brightest needed for active ageing challenge

Entrepreneurs and start-ups across Wales have an opportunity to win a slice of a £100,000 prize fund as part of the first ever Centrica Active Aging Challenge.

The challenge has been designed to support the development of technology that will help people to thrive in older age.

Successful applicants will be asked to pitch to a team of industry experts in March.

As well as a share of the prize fund, winners could also receive the opportunity to access valuable networking and mentorship opportunities that can help start-ups to grow.

Sam Salisbury, director at Centrica Innovations, said: “Smart technology has the ability to solve one of society’s biggest challenges – staying active and independent as we age.

“Centrica brands have already developed home technology that’s made people’s lives more comfortable and convenient, and now we want to build on this and explore how smart tech can positively impact older people. 

“Research we conducted recently found that many over 60s believe smart technology can improve their lives, but, despite this, they are often overlooked by companies that produce and market this tech.

“That’s why we’ve launched our Active Ageing Challenge. We’re calling on Wales’ thriving start-up community to put themselves forward – and we’re hoping more than 50 of the region’s brightest minds will apply.

“I can’t wait to meet the minds behind the next big ideas in active ageing tech!”

Centrica has committed itself to providing support to people and technology that can change the world, and over the next five years has committed to investing £100 million in start-ups, incubation, and accelerator programmes.

Over the past four years, Centrica Innovations has supported over 25 enterprises and committed £9m of investment to 14 start-ups. This includes supporting companies passionate about building a more energy efficient future.

Centrica has promised to invest £100million over the next five years in incubation and acceleration programmes – as well as venturing in start-ups.

As a pioneer in the connected home market, they continue to build a strong IoT capability and business models.