Record growth for Thistly Cross Cider

Record growth for Thistly Cross Cider

Dunbar-based Thistly Cross Cider has experienced record growth over the last year after soaring demand for its cider at home and abroad.

The craft cider company has benefitted from the recent upsurge in cider sales, as well as its extremely successful ‘apple crowdfunding’ campaign.

Head cidermaker Peter Stuart said: “As a small company, embedded in the local community, it’s great that people from Scotland – and further afield – are enjoying what we’re making.

“Thistly’s apple appeal has just come to an end and the project’s success has been a great opportunity to remind us of our original aim: to give Scottish apples the credit they deserve!”

A lot of Thistly’s growth has been abroad, particularly in the US.  Thistly Cross Cider is now available in 44 US states, in keg and bottle formats. 

12 % of the company’s turnover is attributed to US sales – this number is increasing by 60% per year. Thistly’s overseas trade is 22% of their total sales.

Its overseas success is largely down to its creative export strategies. As part of their latest initiative, Thistly is teaming up with Black Isle Brewery to invite top performing sales reps from American distributors to Scotland to visit both companies and tour around Scotland.

Stuart, added: “we want to thank our distributors and sales reps for all of the hard work they do for us. It will also give us the chance to remind them what Thistly is all about!”

Luke Fenton, US cider ambassador, said: “Cider is the fastest growing drinks sector in the USA and Thistly is proud to be a part of that.  

“Hard cider is the second most popular craft genre in the USA, after IPA, so it’s fantastic that we’re at a stage where we can compete in this environment.”

This international success is in addition to Thistly’s success at home – UK sales have increased by 400% over the last three years.  

Thistly Cross ciders are now available in every branch of ASDA in Scotland, as well as larger branches of Tesco, Waitrose and Sainsburys.