The partnership, working closely with Scottish Development International, will play a key in helping Scotland reach its ambition of increasing exports from the current level of £5.1bn to £7.1bn by 2017.
To help make this happen, the new Export Collaboration Charter has agreed 10 commitments that will encourage the sharing of best export practice, knowledge, and networks across the sector.
Launched yesterday (17 Dec) in Livingston at Paterson Arran, a leading shortbread maker, the Export Collaboration Charter will:
Cabinet secretary for rural affairs, food and the environment, Richard Lochhead, said: “As we near the end of the Year of Food and Drink, it is appropriate that we look towards the future.
“I welcome this Export Collaboration Charter from the Scotch Whisky Association and Scotland Food & Drink, which can help deliver even greater future success for Scottish food and drink companies looking to sell across the globe.
“It’s great that the SWA is showing its commitment to the food sector, as well as whisky, and I believe today’s Charter will potentially be a game-changer.
“Working together can lead to great things and I am confident that this collaboration will play a crucial role in helping the industry grow in strength and stature internationally.”
Scottish Development International’s head of food & drink, Susan Beattie, added: “Scotland has shown the world that it can produce globally competitive products across the whole of the food and drinks spectrum, with Scotch being our most famous export.
“This Charter will help even more of Scotland’s food and drinks products break into new markets abroad while re-investing back into the country the insights and knowledge already gained from developing Scotch Whisky into a global leader.
“It takes the Export Partnership to new levels, enhancing the existing collaboration between SDI, Scotland Food & Drink and trade associations.”
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