The first flight of the service landed in Poznan this morning with 180 passengers on board travelling from Birmingham Airport.
The new route is being operated twice a week on Mondays and Fridays in the winter season, and on Tuesdays and Saturdays during the summer season, starting at the end of March.
William Pearson, aviation development director at Birmingham Airport, said: “Wizz Air started flying from Birmingham Airport in September this year, and has already carried more than 12,000 passengers through the airport with its low fare seats selling quickly to Eastern European destinations.
“Poznan is the third Polish city being served by the airline direct from Birmingham Airport. We’re confident that this will be a very popular route with our passengers as the city is one of Poland’s largest and most important business and leisure destinations making it excellent for city breaks, it also serves as a well-connected city for ongoing travel.”
Poland is the 19th largest export market for the UK with exports worth £3.83bn and the UKTI believes it could prove a very lucrative market for the region’s exporters.
Christine Hamilton, acting regional director of UKTI West Midlands, added: "UKTI welcomes another international route from Birmingham International Airport.
“The Polish economy has experienced uninterrupted growth since 1992. Doing business in Poland is very similar to doing business in the UK and the market provides many opportunities for companies from the West Midlands, especially in energy, rail, healthcare and food and drink sectors."
In 2014 exports of goods from West Midlands to Poland were worth £365.6m – up 17 % on the previous year.