2020 Productions’ core area of expertise is in the design, creation and delivery of communications solutions for a range of businesses which has led to the firm securing work across the globe. BQ found out more about what they do and how they make it happen...
What does the company do?
Encompassing film and animation production, event production, digital and print design; we have experience and skills in delivering targeted, effective messages on a wide range of subjects to varied audiences.
What makes us unique is our ability to cater for all, or just one of these channels in a cohesive and efficient way, ensuring any message is delivered clearly and creatively.
We work with our clients, and their teams, to help them realise their vision. Together, we develop clear concepts that reflect their established brands and business objectives. We translate their ideas into visual representations whilst consulting with them every step of the way. This client-centric approach ensures we support each project from inception through to realisation.
How long has the company been exporting?
Approximately 13 years.
What do you currently export, and where to?
We work with our clients to deliver their communication requirements where needed. We have produced a varied format of communication platforms across the globe; the Americas, Middle East, Europe and Asia.
What motivated you to start selling overseas, and how long did it take?
For our US business the motivation was to explore new markets – unknown at first, we researched and found a positive response. From concept to reality took almost two years. Our business in the Middle East was born from three years of remote working – we were encouraged by customers and suppliers to setup a regional base there. This took approximately two years to setup.
What is the easiest part of exporting?
The realisation that business relationships are basically simple trades – wherever in the world they are.
And the most challenging part?
The most challenging part of producing projects abroad is taking into account any cultural differences and how this could impact on how messages are received.
Have language barriers, currency changes, etiquette and culture ever caused you any difficulties? How did you overcome them?
As a company we research location, culture, venue and etiquette in depth. Detailed planning is key.
Did you get any support when you wanted to trade abroad? Who from, and was it helpful?
We received assistance from Scottish Development International, which was very useful. They introduced us to key partners for business setup and Company formation. We have ongoing relationships with British Business Group in the US and Dubai, and have also had many discussions with British Centres for Business in Dubai.
What advice would you give to someone just starting to explore overseas markets?
All research is valuable - look into currency changes, cultural differences, way of business and target audience for the project. Know your business, your USP and your competition.
Only that we didn’t take the plunge earlier!
Where next? What markets are you looking into and where do you see the company in 5 years time?
2020 will be our year! We will be well placed to maximise the opportunities arising from Expo 2020 Dubai, the first time that the World Expo is staged in the Middle East, North Africa and South Asia.
It will also be a big year for another part of Asia, with the 2020 Olympics taking place in Tokyo – something we are keen to support and get involved with.
Rugby World Cup in Japan in 2019, and Soccer World Cup in Qatar in 2022 are also highlights for the Far and Middle East. These events will encourage businesses to do more in the region, and we aim to capitalise on this.
As we grow, we aim to continually deliver first class communications for our clients, developing our expertise in creative, digital, film and events.
Exporting and international trade remain high on the Scottish Government’s economic growth agenda and the HSBC Scottish Export Awards are about recognising the excellence in those emerging, wealth creating companies that are selling their products, services and expertise in scores of overseas markets.
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