Chase Distillery lands China deal

Chase Distillery lands China deal

A Hereford-based family-run distillery is celebrating after landing a lucrative deal to export its spirits to China.

The spirits produced by Chase Distillery on their family farm in Herefordshire, Britain’s only single distillery estate, will soon be able to available in bars across Beijing and Shanghai.

The company has exported to 36 countries since 2010 and has had its eye on the Chinese market - which imported EU spirits worth €338m in 2014 - for some time.

Chase, which grows its own potatoes and apples at Rosemaund Farm, will be shipping 2,500 cases of its vodkas and gins a year to China over the next two years as part of the deal.

A trade mission to China organised by UKTI helped the firm’s export manager Simon Davies secure distribution for its first major order to the Far East.

Davies said: “We’re extremely pleased to have had the help and support of UKTI as we’ve gone through the process of attracting Chinese buyers and distributors to our vodkas and gins.

“It’s been a five-year process, which we expected because we knew it would take time to make in roads, but we have long been confident that our premium products were right for the Chinese market.

“Working with UKTI has certainly eased the process as we’ve worked to access this new territory and we are thrilled that our first cases are about to be shipped.”

Chase has now appointed a distributor and is preparing to ship 500 cases this March.