Insights was founded in 1993 and has worked with AstraZeneca, Nationwide Building Society and Xerox, with methodologies based on the theories of Swiss psychologist Carl Jung. The move is in response to increased demand for its products and services from the region.
The firm employs more than 400 around the world, including 160 in the UK – of whom 130 are based in Dundee. It generated group revenues of £28 million last year and is seeking to double that figure by 2018.
Its Singapore operation is expected to be up and running in July and will be led by Mark Leisegang, who has been appointed general manager for Asia.
Chief operating officer Fiona Logan said the new office will act as a springboard into other markets such as China, Japan, India and Australia, where the company currently operates through a network of distributors.
Chief executive Andy Lothian said: “We’ve been supporting our global clients in Asia for some time without a direct presence. Establishing our office in Singapore under Mark’s experienced leadership gives us the foundation for our future expansion in the region.”