Inspired Thinking Group buys Creator

Inspired Thinking Group buys Creator

Birmingham-based Inspired Thinking Group (ITG) has completed the acquisition of electronic customer relationship management (eCRM) firm Creator.

This is yet another success story for ITG which recently opened offices in New York and Chicago to expand its operation into the USA.

The group already has a mature operation in Europe and currently manages the creation and distribution of Heineken’s below-the-line assets across more than 130 countries.

In 2015, ITG made a significant investment in retail agency Vitamin, boosting its ability to offer high-level retail strategy and consultancy to new clients, including Tesco and B&Q.

Simon Ward, ITG chief executive, said: “Marketers increasingly rely on timely, relevant and personalised communications as they engage with customers across multiple channels.

“Providing the detailed customer intelligence to support marketers in developing their communications strategy is at the core of what Creator does.

“The acquisition appreciably extends our proposition in the era of big data. Creator’s expertise perfectly complements the marketing services we currently offer.”

The deal sees Creator rebrand to ITG Creator with founder Mark Brennan continuing as the firm’s CEO.

With the acquisition of Creator, ITG now employs over 500 marketing and technology specialists.